Café Book Club Campaign 

art director

Color Street, a nail strip company, rolled out a new monthly subscription box program that was unique from all other launches. My challenge was to differentiate from the routine launches, so I created each subscription box to be an experience. It contains individual nail shades and items that could be built upon to create countless looks, giving freedom to the customer to be their own nail artist.

Café Book Club was inspired by self-care. With it’s release in fall, it was the perfect time to discover a cozy café and top it off with a good book. I made sure the customer was the main character in this subscription box.

My role as art director and designer included:

  • creating a concept brief where I provided direction for marketing, design, and studio teams 

  • designing the collection illustrations and working with the color development team to color match shades and finishes (creme, shimmer, etc.)  of the nail polish

  • working with engineering department to develop custom nail dielines

  • approving print quality with production team

Collection moodboard

Interactive campaign website

Social Media

Skills or programs used:

  • Art Direction

  • Trend Research

  • Illustration

  • Adobe Illustrator

  • Adobe Photoshop

  • Adobe InDesign

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