Logo Redesign

Logo Design and Branding

Color Street’s original brand identity focused on convenience, affordability, and creativity. It’s nail strip product made manicures quick and easy and a way to express yourself for any occasion.

Keeping this identity in mind, Color Street was shifting towards salon-quality nail trends as well as expanding into the beauty market. The new product lines introduced were makeup and hand and nail care. The logo I created features a sleek design to accompany the new products, without alienating it’s audience that established the company.